Building a marketing department with a team of specialists costs hundreds of thousands of dollars annually. This is expensive, often wasteful, and for smaller businesses, downright impossible.

So, how does a business like yours looking to make the most of SEM find the right person for the job in the most budget-efficient way?

Historically, it hasn’t been easy. There were some 60 million freelancers in the U.S. alone in 2019, and even more have gone freelance in the wake of the pandemic. This is especially true for expert paid search marketers and account managers, many who prefer to work their own hours rather than full-time. Running PPC campaigns and other types of paid search ad campaigns requires initial setup and research, but from there, a big part of the job is managing bids, and optimizing results. 

That’s why many small businesses outsource their SEM and PPC advertising needs to agencies. Unfortunately, many of these marketing agencies price their services very optimistically. 

The more cost-effective thing to do: Hire a freelance PPC ads expert on an hourly basis, so you only pay for the time you need.  In reality, most agencies are hiring freelancers themselves — because top-tier marketing talent, especially in paid search, goes freelance.

“The very best technical marketers, from a Facebook and Google standpoint — they don’t like being stuck with one company,” former ZipRecruiter CMO Ed Fu told MarketerHire.

With the widespread availability of high-speed internet and the rise of remote workers, more freelancers and consultants enter the market every day. They can give you the expertise you need at a price your business can afford. 

The trouble is, being able to source and hire quality freelance talent has been difficult. MarketerHire changes that. We take the headache out of finding the right freelancer with pre-vetted, personalized matching based on your project. 

This saves you time, money, and uncertainty — because you know they’ll get the job done efficiently and effectively.