Growth marketing has become increasingly popular over the last decade, and rightly so. Traditional “set it and forget it” marketing tactics no longer work. Neither does focusing exclusively on awareness and acquisition, as many marketers once did.

Today, only building brand awareness and putting campaigns on autopilot won’t get you far. Success requires a strategy — and an expert —that takes the entire funnel into account.

Enter: the growth marketer.

True growth marketing experts – once known as growth hackers – know how to optimize the entire marketing funnel for maximum growth, from awareness all the way through to retention. In this way, they are essential players on any digital marketing team, whether it’s at a startup or a Fortune 500 company.

Finding that skillset is increasingly hard, though. As the demand for growth marketing experts increases, so does the number of marketers who claim they can do the job.

Growth marketers are the most hired role at Marketers Finder, and they’re in demand across the marketing industry — for good reason.

Often considered modern marketing managers, they can strategize across all marketing channels, from paid digital campaigns and new customer onboarding to retention marketing and loyalty programs.