If you launch a product and people like it, that’s great! You’ve found some level of product-market fit. Scaling that initial success is another beast, though, and it’s essential for your business’s longevity.
‍
That’s what growth marketers specialize in. With their data-driven approach to marketing, they help businesses hone in on the specific tactics that will grow revenue in their niche — rather than repeating overly general (and often dated) marketing platitudes.
‍
There’s no advice that’s right for everyone, and no one marketing effort that will lift every business’s North Star metrics. There’s only one universal when it comes to growth: Every company has limited bandwidth and needs smart priorities to succeed.

Growth marketers come in handy here, too, helping their clients prioritize the marketing channels and opportunities that will unlock growth the fastest. For one company, that might be social media marketing or influencer marketing; for another, it might be PPC advertising, or a referral program.

A growth marketer builds out a custom growth strategy just for you. They’ll look at your website or product and work to create relevant “pushes” — whether that’s an email marketing effort, a paid social media ad, or SEO updates — geared towards increasing conversion at every stage of your funnel.

For SaaS companies, that might mean boosting new users’ signup rates; for startup e-commerce businesses, it could mean laser-focusing on customer retention.