If you’re not leveraging email to grow your business, hiring a freelance email marketing expert is one of the smartest things you can do for your brand. Sourcing and hiring an ideal candidate full-time could be a time-intensive and expensive endeavor. Just hashing out the job title and job description can chew up a week! And especially if you’re not an email marketing expert yourself, you run the risk of bringing on the wrong person.

If you have someone in-house tackling  your email marketing strategy alone, hiring an expert freelancer still makes sense. They can come on as a partner who understands the complexities of email as well as the stage and circumstances of your business will likely improve your email marketing efforts significantly. They can look at your business and email marketing strategy with fresh eyes and collaborate with any other marketers you have in house to move you towards your goals.

If you’ve hired an agency to provide email marketing services and you’re not sure if you’re getting the most bang for your buck, bringing in a freelancer to audit the agency’s work could lead to a breakthrough — and cost a fraction of what an agency does. Just be sure to look for email marketing specialists who have experience with your existing CRM or email marketing tool. Popular ones include Hubspot, Constant Contact, Klaviyo, or MailChimp –– all of which have various free plans, paid options, and more based on your needs. Your email marketing expert can help you better understand the different pricing tiers of these email service providers.
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Freelancers aren’t just less costly, either. They’re more flexible. A freelance email marketing expert could come in every few months, realign your strategy, help educate anyone in-house, and then return as needed. Compare that with keeping an expensive agency on retainer!