A successful email marketing program is critical for the longevity of your business, and investing in it early is key.

While other channels might boost brand awareness, reach new audiences and accelerate growth, you don’t want to bring all those new prospects into the average startup’s leaky funnel. You need a strategy in place to nurture those leads once they convert on your ads or content – and that’s when an expert email marketer can come in handy.
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Email marketing can quickly improve the ROI on all of your digital marketing campaigns and channels.

Whether you’re focused on getting new subscribers, nurturing leads, keeping current customers engaged, or upselling them on bigger or newer offers, an investment in email marketing is an investment in all of your marketing channels.

By highlighting your services or products in an (automated) email marketing campaign or nurture funnel with relevant content, you can stay top of mind for your audience.

Email is also a relatively safe bet. You’re operating on rented land when you use social platforms like Facebook to grow your business or engage with your target market. You don’t own the data or the platform. Once you capture someone’s email address, though — through an email signup, a paid ad, a free resource like a webinar, or a pop-up — it’s yours. No algorithm update can keep you from reaching them, as long as you send them relevant, engaging content. This means you have a direct channel to communicate with your leads and customers — and you don’t have to pay per send.