Don't settle for email marketers without all 8 of these skills.

If you’re looking for someone to provide email marketing services for your business, you can’t just hire anyone with a bachelor’s degree. It’s important to hire someone with the right marketing experience.

There are certain skills every great email marketing expert has, and MarketerHire vets for all of them.

    • A/B testing skills: A/B testing your subject lines, email copy and CTAs is key to ensuring optimal click-through rates –– which typically correlate with conversion rates. This will also include testing various emails on mobile devices versus desktop, in dark mode, and in other email clients for optimization. In other words: A/B testing is key to sending effective emails every single time, and figuring out what your subscribers like and which technologies they use.
    • Copywriting chops: They’re not copywriters by trade, but email marketing experts should still know how to write effective copy — whether it’s for an email, a landing page, a signup form, or email image metadata they co-create with an SEO marketer.
    • List segmentation, automation and tool integration know-how: Segmenting your email lists and delivering targeted emails based on data — even if it sometimes has to be pulled in from marketing platforms beyond the ESP — is critical to creating a well-oiled nurture machine that converts. There are various types of email, after all, and knowing when to send a welcome email versus an autoresponder versus a transactional email is critical, which brings us to…
    • Drip campaign creation: Knowing what drip campaigns to create, what content to write to retain subscribers and the number of emails to send and to whom is really important for email marketers. If your campaigns are getting a bunch of unsubscribes each send, your customers aren’t seeing the value in your emails.That’s a big problem. Email is one of the most important touch-points for product launches, company announcements and more — but it only works if subscribers read it.
    • Template editing & light coding: Freelance email marketing experts know that email designs are just as important as email copy. This means these experts often have light HTML and CSS experience so they can edit email templates in most email automation tools. Even though most email marketing platforms have drag-and-drop design tools, clean HTML renders better in the web browser, and being able to tweak it yourself, quickly, saves you money and time.
    • Campaign strategy: The best email marketers can set up automations, but they can also think through what might make the most sense to send to a customer segment to lift a KPI. In some cases, that might be a months-long nurture stream; in other cases, it’s a single, friendly follow-up email.
    • Contact list cleaning: Organizations often send too many emails to too many people. This leads to high bounce rates and, eventually, falling into the dreaded spam folder. Email deliverability problems can be hard for organizations to untangle, and email marketers know how to diagnose the root cause and get your brand back on track ASAP. Oh, and they’ll implement best practices within your organization to make sure email deliverability never becomes a problem again.
    • SMS marketing & integrated campaigning: SMS marketing is on the rise, and many email marketing experts have learned the ropes of this new channel, too. That’s because like email, SMS marketing is a great nurture stream channel, and works best when integrated with other marketing campaigns. Just remember, opt-in requirements for SMS are far more intense than regular email opt-in requirements.