Warning: Amateurs often botch paid search marketing.
Placing ads at the top of search engine results pages (SERPs) is one of the foundational elements of digital marketing and PPC management. If done well, it’s extremely effective – if.
In fact, if you run well-optimized, relevant SEM campaigns, Google actually rewards you with lower costs and higher visibility.
But those are big ifs. It’s easy to botch paid search campaigns, which is why you need an expert PPC specialist.
If you’ve tinkered with search engine marketing and found it expensive or heard other people talking about how expensive it is, it’s probably because they’ve chosen a “set it and forget it” model. Google dings you for that, and it increases your costs. This is true whether you’re an e-commerce company trying to get in front of buyers, or a B2B company trying to get clicks to your landing page on priority keywords.
Most amateurs don’t understand the incentives built into Google Adwords or the variety of PPC advertising tools on the market — and that translates into higher costs and lower return on ad spend (ROAS).
There’s a real science to effective paid search advertising campaigns and the algorithms they run on, and you need to find an “SEM scientist.”
That’s where Marketers Finder shines. Our expert freelance network has top-notch search engine marketing consultants who can plan and execute your next paid search campaign.
- Listing optimization: Before any marketing strategy is in place, true Amazon marketers should be able to optimize product descriptions and landing pages for conversion with product titles, images, key features, descriptions and reviews.
- Paid advertising: Amazon uses a PPC model, so Amazon marketers need to know how to manage advertising costs and create compelling product display ads, video ads, Amazon sponsored product ads, and custom headline search ads, so users click through and buy.
- Amazon SEO: Amazon isn’t just an e-commerce website, it’s a popular search engine with its own algorithm and search engine optimization techniques. Expert Amazon marketing freelancers need to be on top of algorithm changes and know how to optimize individual product descriptions and listing pages for search terms to boost product discoverability and relevance, and increase sales for an Amazon account.
- Promotion management: Using Amazon’s various promotional features effectively can lead to significant sales increases, so Amazon marketers need to identify and implement promotional pricing and product targeting opportunities using coupons, lightning deals, and early reviewer programs. They can also run promotions for holidays from Prime Day to Black Friday.