If your social media management keeps whiffing goals, hire help.

Don’t even try handing off your social media marketing efforts to an intern or entry-level hire. Today, almost every brand is on social media, and the algorithms are changing constantly. The competition for eyeballs is fierce, and what worked yesterday might not work tomorrow.
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You need a best-in-class social media manager who’s on top of marketing trends to help you reach your goals.
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While social media does fall within the category of digital marketing, it is its own beast — and expert social media managers are worth their weight in gold. That’s because running successful social media accounts for a business requires constant quick, expert judgment calls.
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Social media managers need to know how a given channel works — at any given moment! — and they need to be able to hop on social media trends before they turn uncool. They need to create a wide variety of timely social media content, and speak fluently in your brand voice — so they can reply to followers promptly. They also need a professional network of influencers, and the ability to manage a disparate team of freelancers including graphic designers, content marketers and more.
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Sure, if they’re lucky, your current marketing team could make a one-off splash on social — but hiring a social media manager who really knows what they’re doing will help you build an engaged audience that lasts.

Here are the top five ways to know if you need to hire social media help, ASAP:

  • You are struggling to prioritize social media for your B2B, tech or e-commerce brand.
  • You aren’t sure how to measure and benchmark each channel, or which social media marketing tools to use.
  • You don’t know which social media marketing channels will work best for your brand.
  • You aren’t able to commit to consistent social media marketing campaigns on any one channel.
  • You want to build a loyal community around your brand, drive traffic and engage more potential customers.

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