Social media marketing sometimes gets outsourced to interns — but only by misguided marketing leaders. Industry insiders know that social media marketing experts are future CMOs. They can build communities, understand fast feedback loops, pitch in on influencer marketing campaigns, dream up punchy hashtags, and drive high volumes of awareness, engagement and later, conversion.
Since Facebook was founded in 2004, social media has gone from a newfangled toy to essential communication and marketing infrastructure. You need an expert running your accounts in order to maximize your social media presence.
Below, we’ve gathered additional information to help you and your team understand this discipline as holistically as possible.
Over the past decade, branded social media has gone from a nice-to-have to a non-negotiable. Social media is where millions of people spend hours every day, which makes it the best way for business owners to reach their target demographics.
Today, social media managers (or SMMs) serve as great public relations managers, influencer marketing managers, and even content marketing managers. Their expertise and valuable insights can be applied across an entire organization, and several marketing disciplines.
Social media marketing is also an incredible opportunity to take your audience’s pulse. A TikTok prompt or a LinkedIn poll can be a great way to test people’s appetite for new products, events and messaging — or just gather social proof that people love your best-selling flagship product.
The problem is, a lot of companies aren’t using social media platforms properly. This is partly due to the fact that a lot of social media managers aren’t focusing on the right channels for the business in question. Additionally, many of them aren’t well-versed in the relationships between promoted and organic social, and can’t build a growth loop between, for example, Facebook Ads and organic Instagram, or paid and organic Snapchat.
Too many simply use it as a way to pump out promotional blog posts and webinars, or post pictures of cute but random office dogs.
That’s where Marketers Finder comes in. As marketing experts ourselves, we know what makes a great social media manager, and we only accept the very best into our expert network. We put our social media manager applicants through a rigorous vetting process, and dig into the impact they’ve made on key metrics. That’s why you can be sure any freelance social media specialist we match you with will be able to execute your social media marketing strategy quickly and effectively.
Or, if you need a social media marketing expert to help you build a strategy in the first place, we’ve got you covered. From social media marketing strategy, channel analysis, influencer marketing, and more, our social media specialists are ready to help your brand engage larger audiences on social.