There’s a lot going on in the world of social media marketing – multiple platforms with multiple strategies and tactics you can leverage, depending on your business goals. If you try to be everywhere and do everything, or posting aimlessly and inconsistently, you’ll just burn time and money.
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You need a cohesive strategy to see results. That means clear metrics, clear boundaries, and clear goals for social media. An expert social media manager can help you build a solid, multi-channel plan whether your goal is improving brand awareness; engaging with customers; increasing site traffic, or even enhancing SEO rankings.
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They’ll figure out where your customers spend their time, and which of those social media networks best suit which messages. If you want to share educational content and increase site traffic, they might recommend one platform; if you want to share industry trends, they might suggest another. They can even help you get your employees on board as brand advocates, sharing what the company is up to as well as their own thought leadership.
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Additionally, prospects and customers tend to use social media when they have a question, issue, or simply want to spread the love about a particular business or product. You can use a social media marketing strategy to engage with them in real-time, connect them with your customer success teams, and funnel their feedback into your product roadmap. You’ll boost brand loyalty and engagement by making your audience feel heard on social media channels.