True social media marketers need these 6 skills.

Social media is ever-changing, so years of experience isn’t enough — social media managers need to be curious, adaptable, and business savvy. MarketerHire vets for all these intrinsic qualities, but we also make sure our social media managers have skills in the following areas:

  • Copywriting: True pros can write engaging social media posts, threads and sometimes even video scripts. Whether your call to action (CTA) is geared toward clicks, comments, likes or lead generation, experts in this field need to write compelling copy.
  • Graphic design: Social media content creation is about more than words — on social networks, imagery is just as important. Especially on Instagram, users spend just as much time looking at an image or well-edited video as reading text, so social media managers need to have an eye for visuals and the ability to use tools like Canva to create templates.
  • Community engagement: Customers often use social media to ask questions and share feedback. Social media managers need to act as community managers, empathizing and striking a conversational tone while sharing deep, succinct product knowledge across a company’s social media accounts.
  • Analytics: This role should know how to leverage social media analytics tools like Google Analytics, and act as a guiding light in your business when it comes to measuring and interpreting social media metrics, performance and KPIs.
  • Budgeting: Knowing how to manage a budget for sponsored social media content, alongside budgets for things like design, video editing, or social media management tools, is an important skill for social media managers that will heavily influence their social media marketing plan.
  • Social media marketing strategy: Social media isn’t just a post it and be done kind of thing. An expert social media marketer will help you build a social media strategy and content calendar. They can even help you build an influencer marketing strategy where needed, using thought leaders and influencers to build your online presence and drive more traffic, engagement and leads.