More companies than ever are investing in content marketing today — from startups to large corporations. So, how do you make your content stand out? How do you use it to build an audience, and convert that audience into a customer base over time?

That’s what an expert content marketing freelancer in the Marketers Finder  network will help you do. From content creation and ideation to editorial calendar management, template building, content distribution and lead generation, we’ve gathered additional information to help you and your team understand this discipline as holistically as possible.

Over the last ten years, success stories from HubSpot to Glossier have proven that content marketing initiatives are one of the most powerful ways to acquire, nurture, convert, and retain customers. The channel’s success — and the rise of the privacy-first web — has pushed almost every business to ramp up their content marketing strategy and execution, causing a lot of noise online.
‍
This endless outpouring of content requires content marketers to continuously up-level their communication skills — and Google Analytics knowledge — in order to drive results.

What worked even a few years ago no longer works. What does?

It’s become increasingly difficult for outsiders and the average business owner to tell which content marketers actually have the chops to plan and execute a content marketing campaign that moves the needle for businesses.
‍
One thing’s for certain: Being a good writer is simply not enough.

Content marketers need skills around strategy, execution, design, analysis, and optimization to make your content marketing efforts worthwhile. Yet too many hiring managers focus on writing samples — and only writing samples — when hiring a content marketing manager.