It’s no secret that hiring a full-time team member can be time-consuming — just deciding on a job title and job description can take weeks! — and risky. Too often, companies make hires that end up being a bad fit, but only find out once it’s too late. This is especially costly for startups or smaller businesses, often setting them back on months in the early stages when speed is key.

Some companies are aware of this and opt to hire an external agency on retainer instead. The problem with agencies is that they come with a premium price tag — and agencies often hire their own freelancers to execute client work.
‍
When you hire a freelance brand strategist directly, you can get an expert who’s uniquely skilled in the exact areas you need.

For example, an expert brand marketing manager can define your brand identity, build out a go-to-market strategy, and use customer data to develop stronger, better performing marketing campaigns across your organization.
‍
So much goes into making a campaign successful, with a lot of prep work before launch. Having an expert in your corner who’s easily accessible makes developing and executing a holistic brand strategy more enjoyable.

Plus, when you work with a freelance brand marketing expert on a flexible basis, you can scale their hours up or down the work as you please. That means if some months are tighter, you’re not beholden to a rigid contract.