Hire a brand marketer to convert customer data into brand equity.
A few key questions to consider before hiring a brand marketer:
- Have you done any customer insight studies or surveys?
- Are you centralizing and summarizing your customer feedback on a regular basis?
- How about tracking the performance of creative across your owned and paid channels?
If you answered no to any of these, a brand marketer can help you build processes around customer data collection — and glean insight from your data bank. If you are doing these things, but aren’t using any of that data to create a feedback loop with your marketing and branding campaigns, a brand marketer can help ASAP.
Brand marketing is ever-evolving, with new tactics, platforms, and strategies constantly surfacing to help businesses connect with customers and stand out. If you’re serious about building your brand and know it’s a long-term play that requires thoughtfulness, energy and expertise, it’d be a wise investment to hire an expert brand marketer.
Whether you’re trying to establish an identity for your startup, or you’re leading a mid-stage company whose marketing channels have clashing personalities, hiring a brand marketer is a great next step.
Brand marketers can help you create a brand book that will act as your company’s north star for future campaigns, ensuring everything you do is on-brand. Especially if you’ve never done any internal or external brand strategy exercises, this kind of investment will pay dividends for years to come.