Here’s the thing: making a full-time hire is a time intensive, risky affair. That’s the cold hard truth, and here’s why: if you’re not a content marketing expert yourself, it’s really tough to vet talent properly.
‍
Reading some writing samples from an applicant is not enough information to see if they can actually plan and execute a strong content strategy to drive your business forward and produce a positive return on investment in multiple content formats. If you’re not well versed in content marketing, it’s really easy to gloss over superficial answers.
‍
But watch out: You could spend a lot of time and money trying to make the right hire, only to find out a few months in that it’s not the right fit. Then, not only have you wasted resources, you’ve incurred some serious opportunity cost.

‍
Alternatively, you could outsource your content marketing to an agency, but there’s often a large mark-up on agency services, as well as long-term contracts to sign.

With a content marketing freelancer, there is no such thing. Work directly with the expert on a project-by-project basis. Reach out to them when you need more work. Scale down when you don’t. It can be that easy.
‍
If you need to kick off your content marketing strategy quickly with flexible pricing, working with a freelance content marketing consultant is the best way to do it. With digital marketing in constant flux, you need the right expert for your niche and project — not an agency team of all-purpose experts.

Freelance content marketers are skilled in specific verticals of marketing, and can help you with your specific challenges efficiently and effectively. And, they offer the flexible pricing you need. As marketing move faster and becomes more complicated, hiring freelancers gives your business flexibility and agility exactly where you need it.