Hire a marketing analyst to make data-driven decisions.
What’s the best process for hiring a marketing analyst? To recruit effectively, there are a couple key steps you need to go through — and you should do a few before you even post the job.
Audit your data. What historical marketing data do you have? How far back does it go — and how detailed, reliable and clean is it? This is the raw material your marketing analyst will have to work with, and you need to know what state it’s in before you get started.
Define your needs. Some companies will need help collecting, storing and cleaning relevant marketing data; others have their data infrastructure all set up, and need help more with data analysis, forecasting or marketing mix modeling. Communicate your situation clearly in your marketing analyst job description to find candidates equipped for (and excited about!) your top priorities.
Ask relevant screening questions. Don’t just ask them how many years of experience they have. Have them walk you through relevant projects they did in past jobs — the types of dashboards they’ve built and experiments they’ve run — and how they think. How do they make decisions about experimental design? KPIs to track?
Try assigning a take-home test or presentation. It shouldn’t be a huge lift, but assigning candidates a deliverable gives you an unfiltered glimpse of their work and a sense of how they might communicate with strategists and other key collaborators.