The role of the marketing analyst is always evolving, but it comes with some well-established benefits. 

For one, marketing analysts centralize and standardize measurement for the whole marketing team, monitoring and reporting on department- and channel-level performance — so your team doesn’t have to. 

They make it easier to figure out your best and worst channels at a glance, and they’re great at finding creative ways to clarify fuzzy metrics — whether that’s the impact of podcast sponsorships, or conversions from Facebook Ads. 

Their mission? To figure out where your marketing spend makes the most impact. 

Where marketing ROI remains stubbornly uncertain, a marketing analyst can design appropriately controlled experiments to measure channel- or campaign-level impact, and draw on deep statistical knowledge to pull data-driven conclusions from test results. 

Ultimately, hiring a marketing analyst helps you bring your marketing measurement methods — and your marketing strategy — into 2022. You can’t rely on Facebook analytics and third-party cookies forever. 

Figure out what’s next with the help of a marketing analyst.