You can't win on Amazon without these marketing skills.
Top Amazon freelancers are a rare breed because they need to have a myriad of marketing skills to drive results on the platform.
Here’s a list of the most critical skills every great Amazon marketer should have (all of which MarketerHire vets for):
- Listing optimization: Before any marketing strategy is in place, true Amazon marketers should be able to optimize product descriptions and landing pages for conversion with product titles, images, key features, descriptions and reviews.
- Paid advertising: Amazon uses a PPC model, so Amazon marketers need to know how to manage advertising costs and create compelling product display ads, video ads, Amazon sponsored product ads, and custom headline search ads, so users click through and buy.
- Amazon SEO: Amazon isn’t just an e-commerce website, it’s a popular search engine with its own algorithm and search engine optimization techniques. Expert Amazon marketing freelancers need to be on top of algorithm changes and know how to optimize individual product descriptions and listing pages for search terms to boost product discoverability and relevance, and increase sales for an Amazon account.
- Promotion management: Using Amazon’s various promotional features effectively can lead to significant sales increases, so Amazon marketers need to identify and implement promotional pricing and product targeting opportunities using coupons, lightning deals, and early reviewer programs. They can also run promotions for holidays from Prime Day to Black Friday.