Having a strong SEO marketing strategy will enable you to reap site traffic and lead generation rewards for months — and even years — to come. Particularly if you’re a small business without a lot to spend on paid channels, investing in SEO early will decrease your CAC later.
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The issue is, search engine optimization is ever-changing and complex. It’s truly a vertical of marketing that requires an expert.

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This puts businesses in a tight spot. If they want to hire someone in-house, they have to spend time and resources trying to find the right person — which is especially difficult if the person doing the hiring doesn’t have much SEO training themselves. Plenty of marketers and freelancers claim to be SEO experts, but SEO changes constantly, and the best strategies are unique to each brand in their specific niche. Far too many businesses have hired SEO experts only to see little to no results. That’s why MarketerHire puts our SEO applicants through a rigorous vetting process.
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On the other end, businesses could retain SEO services from a marketing agency. This hiring process can move more quickly, but it still requires getting a lot of flashy proposals and paying huge fees — often for lackluster results.

When you hire a freelance consultant who specializes in SEO marketing directly, you get a flexibly priced, highly-skilled professional focused on your business needs  — and avoid the long, costly, and often risky cycle of hiring someone in-house.
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And you still set your business up for organic growth.