Like all marketing channels, Amazon marketing has become more complex over the last decade. It has its own search algorithm, its own content types, and it’s own rules for how to grow a brand on “The Everything Store.”
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Marketers Finder’s network of expert Amazon marketing freelancers are ready to help you navigate these intricacies, and we’ve gathered some additional information to help you and your team understand this discipline.

Amazon Marketing Services (AMS) provides tools and resources to help Amazon sellers stand out and drive traffic to their product pages on Amazon. As of September 2018, Amazon rebranded AMS to “Advertising Console,” which highlights how Amazon is getting more serious about their advertising platform.

In 2020, Amazon ad revenue hit more than $12 billion. In 2021, it is expected to grow more than 33% to $16 billion. In fact, more than 50% of all advertising spend goes to Amazon and Google.
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All this to say, Amazon is quickly becoming an advertising channel brands can’t ignore. More and more people are beginning to search for products on Amazon before Google, and Amazon is enabling brands to capitalize on this with Amazon Marketing Services.
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Interestingly, a Catalyst study cited in The New York Times found that only 15% of brands felt they were making the most of advertising on Amazon’s platform and 63% of brands who already used Amazon marketing services said they plan to increase their budget in the coming year.
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With companies knowing they need to leverage Amazon to grow their product-based businesses and with the competition heating up, finding an expert Amazon marketer has never been more critical.

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