Amazon might not (yet) be on par with Facebook or Google when it comes to paid ad campaigns, but it’s growing quickly for a reason.

The magic in Amazon’s marketing services lies in the type of data it collects on its users. While Google knows what you’re searching for, and Facebook knows what you like and who your friends are, Amazon knows what a potential customer owns and wants to own.
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The company tracks exactly what you’ve purchased, when you purchased it, and can reasonably predict what you intend to buy next.
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This kind of data is extremely valuable for e-commerce business leaders who are looking to surface ads to the right customers at the right time — and can translate into conversion rates as high as 20%.
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Amazon allows vendors to utilize three different types of pay-per-click (PPC) ads that appear on the site: sponsored brand ads, sponsored product ads, or product display ads.
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Depending on the Amazon PPC campaign, these types of ads appear on various search result pages. They can appear on similar product pages that also belong to the advertiser, or can even appear on a direct competitor’s product pages.
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Amazon lets sellers cast a wide advertising net, too, by allowing them to place sponsored display ads on other Amazon-owned online properties like Kindle or smartphones. These ad placements hinge on highly sophisticated retargeting techniques, and often show up on external sites reminding users about those new speakers they were looking at but forgot to buy.
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Point blank: Amazon ads are focused and precise tools. They help build brand awareness, drive traffic to an Amazon seller’s product listings and landing pages, and ultimately increase product listing conversion rates.
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And that’s not even getting into the benefits of Amazon SEO, keyword research, content marketing via A+ content, email marketing specifically for your Amazon listings, or social media marketing strategy to drive additional traffic to your product listings.
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Amazon marketing experts utilize a full-funnel marketing plan to optimize your Amazon storefront, reach your target audience and drive Amazon sales.